The provider of advanced technology solutions for the global travel industry Amadeus and online travel agent Ozon.Travel announced the successful introduction of the latest technology for sales of additional services. The Amadeus Ancillary Services solution allows passengers to choose and book additional services on the Ozon.Travel website.
First of all, the online service of prepaid baggage was implemented as the most demanded in connection with the wide spread of tariffs that do not include baggage allowance. The next most popular are the choice of seats in the cabin and order meals on board. These services will be offered to users of the site in the autumn.
“We have been cooperating with Amadeus for a long time and appreciate the solutions that it offers. Ancillary Services is one of the most promising products for us, as it allows the customer to customize the order for himself and pay all the services he needs directly on our website”, said CEO of OZON.travel, Dmitry Yakovlev. “For the end user, this is an improvement in the quality of service, and for us – another source of income and the opportunity to strengthen the confidence of customers”, added he.
The decision of Amadeus Ancillary Services, which allows travel agents to book additional services for passengers, has already been implemented by 100 airlines around the world, including Ural Airlines and S7.
“We are happy to support Ozon.Travel in implementing a new service in accordance with international standards. Amadeus Ancillary Services allows you to make a travel product individual, saves time for customers and thereby strengthens loyalty to the agency”, said the General Director of Amadeus-Informational Technologies LLC, Valery Khrabrov. “According to our statistics, more than 70% of requests for additional services fall on luggage today. If before Ozon.Travel clients had to go to the airline’s website or spend time at the airport to pay for luggage, today they can do it on the usual site at the same time as buying a ticket”, added he.
With the help of two kinds of merchandising solutions, the online agency has the opportunity to demonstrate the value of the airline offers in full and convenient format, and thereby increase the conversion of the site.
OZON.travel is the largest online travel agency in Russia. OZON.travel sells 6% of all air tickets in Russia.
Amadeus is a leading provider of advanced technology solutions for the global travel and tourism industry. Among the company’s clients are providers of services in the field of tourism and transportation (airlines, hotels, railway companies, ferry companies, etc.), travel service providers (travel agencies and websites) and travel service buyers (corporations and travel companies).