Sabre Corporation, which is a leading technology provider to the global travel and tourism industry, announces the extension of its long-term global distribution agreement with Australian airline Qantas.
Sabre welcomes Qantas as a new member of the “More than NDC” program, confirming its intention to lead the evolution of the industry in the field of new generation of retail, distribution and trading operations. The carrier becomes a strategic partner of the Sabre initiative, designed to stimulate the development of the industry by developing and integrating integrated capabilities to work with offers distributed via the NDC protocol.
Sabre is also pleased to cooperate with the airline on the Qantas Channel project, aimed at increasing the level of personalization and ensuring comprehensive carrier interaction with customers through agent booking channels. Sabre will play an active role in the implementation of the Qantas Channel, work on which starts on August 1, 2019. By registering with Qantas Channel, Sabre-connected travel agencies will have access to broader airline content and the ability to work with reliable and relevant information to create comprehensive, personalized offers for consumers.
“Today we reaffirm our commitment to the evolution of the industry by rethinking approaches to the tourism business. Qantas is becoming a new member of our “More than NDC” program, and an expanded partnership agreement will open up to more than 425,000 agents around the world access to richer carrier content”, said the vice president of Sabre Travel Network for Aviation direction of business in the Asia-Pacific region, Rakesh Narayanan.
Commenting on the new distribution model of the airline, Vanessa Hudson, Chief Customer Officer of Qantas, noted that the carrier is happy to work with Sabre to provide agents around the world access to the Qantas Channel.
“The digital environment has changed the way we work with our trading partners. New technologies and this agreement on the Qantas Channel will help bring our vision to common customers. We are pleased to continue introducing innovations with trading partners and to take advantage of this new technology together”, said the Chief Customer Officer of Qantas, Vanessa Hudson.